What is Sony Ericsson Promising The World?

You and I both know that when one of the many gadget and tech makers claims “world first”, “thinnest”, “lightest” and such that:

1. It might well be – but not for long
2. Someone else has already made that claim
3. It’s all bluster and marketing

Well – the latest claim from Sony Ericsson is that they’re going to change the way in which we listen to music….. FOREVER!

Now, as Prince once said – Forever is a very long time.

So what on earth has SE got up their sleeves?

Any ideas?

Use the comments below to let me know.

Come back on September 21st to find out.