UK Shoppers Gadgety Change in Taste
The Office for National Statistics has refreshed its hypothetical shopping basket again.
Alongside the addition of liquid soap, cereal bars and garlic bread (it’s the future!) comes the arrival of the more gadgety Blu-ray player!
If you’re not sure what all this is about the ONS updates this rather huge ‘basket’ to reflect the average urban consumer’s spending habits.
This is then used to calculate the consumer prices index (CPI), which the Bank of England is furiously trying to keep below 3 per cent according to The Guardian.
Now that Blu-ray players are pretty affordable, with even top notch gear falling in the sub-£200 zone the HD tech now sits in the country’s basket in order to “capture price changes in this new expanding technology”.
Also joining the gadgety invasion are video game accessories thanks to the extra cash being spent by gamers on the likes of Wii Fit, Guitar Hero, Rock Band and Singstar.
The ONS calls this a “relatively new market” – just wait til Xbox 360’s Project Natal and the PlayStation 3’s Move busts out!
Gone are disposable cameras thanks to “decreasing expenditure as digital compact cameras and mobile phone photography become increasingly popular”.
Do you think that this represents the average shopper?
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