Tesco Goes into Virtual DVD Sales
We may soon be seeing Tesco Virtual DVD.
The plan is it utilise Microsoftâ€™s Silverlight, the big M’s Flash taunter, and offer the typical features and content that can be found on DVD discs but designed to be viewed on a PC or Mac.
Tesco has partnered with big hitters Warner Bros for the new launch and will offer those who buy the DVDs of either Harry Potter and the Half-Blood Prince and The Hangover an accompanying Virtual DVD copy.
Tescoâ€™s category director for entertainment, Rob Salter, announced that â€œTesco is excited to be the first retailer to launch this next-generation movie experience,â€ and â€œBy partnering with Warner Bros, we tap into its experience as an innovator in the migration of physical formats to digital experiences, and offer our customers a new way of watching two of the biggest movies of 2009.â€
Will be a bit different to seeing the chart DVD’s next to the compilation CD’s and snacks.
Are you tempted?