Talk Talk to Get Phorm
It follows 1,000 people signing a Downing Street online petition saying the system breaches customer privacy.
“We will be endorsing and recommending take-up of the system but we want to ensure that customers make their own decision,” said a spokesman for TalkTalk.
Talk Talk believes that there are 2 main benefits for customers who sign up.
“We feel customers will welcome the opportunity to get fewer irrelevant advertisements as well as benefit from the real-time anti-phishing alerts,” he said.
Phorm works by placing a cookie on a user’s machine that contains a randomised identifying number.Â That cookie tracks websites visited and draws conclusions about a user’s behaviour in order to target more relevant adverts.Â
Read on at the BBC site.