Phones 4U opening Samsung stores

Following on from yesterday’s CPW news, Phones 4u has announced a significant expansion of its existing strategic retail partnership with Samsung within the UK.

Phones 4u will extend its retail partnership with Samsung by opening an additional 15 stores branded in the manufacturer’s name.

The two companies already enjoy a close working relationship. Phones 4u expertise is currently utilised at the flagship Samsung store in Westfield Stratford, where Phones 4u personnel sell Samsung phones alongside a broad range of Samsung products.

Phones 4u also ran pop-up stores for Samsung as part of the latter’s official Olympics sponsorship in 2012.

Scott Hooton, Chief Marketing Officer, Phones 4u, says,

“Together, Phones 4u and Samsung offer amazing customer experiences that bring the latest mobile technology to life. The first fifteen stores will showcase a full range of Samsung phones, computing accessories and wearable technology. We are already a leading retailer of Samsung phones and are thrilled to be further developing our strong relationship.”

As part of the expanded partnership, the new Samsung stores will be managed by Phones 4u and staffed by Phones 4u expert teams.

It is the second major high street retail deal announced by Samsung in the past week. The manufacturer has already signed a deal with Carphone Warehouse that will see it open 60 standalone stores across Europe, around 20 of which will be located in the UK.