O2 Delivers Sh!t Sandwich For iPhone 4 Buyers
Everyone knows that this doesn’t work in real life.
The idea of adding a little sugar or a tasty filling to make bad news more palatable comes across as being just that.
So – take note O2 when you deliver the news like you did today. Â Everyone can tell what you’re doing.
The First bit of news I heard was that, from Day 1, O2 would offer the iPhone 4 on Pay As You Go – that would surely cheer some potential buyers up!
The other side of the sandwich, just so I can maintain the imagery, is that O2 are offering the early upgrade deal similar to AT&T. Â ThisÂ new early upgrade scheme Â will let existing customers leave their current contract and transfer to the iPhone 4 for a one-off charge of Â£20 for each month remaining on their present contract. Â It’s slightly better than having to buy out the whole contract but it still stings as, after that, you’d still have to buy the handset and sign up for a brand new 18 or 24 month contract. Â Not what I was hoping for.
Yup, that’s the Good and the Bad…… so, I hear you ask, where is the Ugly?
Ugly is the fact that O2 are scrapping the unlimited data package from their tariffs on, would you believe it, June 24th. Â Ooooo…. that would be iPhone 4 release day wouldn’t it?
The new data charges will apply to all new customers and existing customers who upgrade to a new smartphone, say for instance the iPhone 4!
The revised allowance, when it comes time for you to renew or upgrade, is that for yourÂ Â£35 monthly contract you will be apportioned 500MB of data per month. Â If you should do more than check out 60 YouTube videos or browse your way through 5,000 web pages you will be hit with an extra Â£5 for each additional 500MB of data you use.
How does that make you feel?
Are you going to buy from O2 or try one of the others?
Let me know