O2 to release flagship HTC mobile phone without charger in eco stance
Back in 2009 the GSM Association were looking to get all the manufacturers to use one type of phone charger by 2012. O2 has been even bolder and announced that the next HTC handset to be released on the UK network will arrive without a charger.
If you’re expecting me to start talking about wireless charging then you’re on the wrong track. This move is to cut down on all the ‘spare’ chargers laying around the place.
The network has teamed up with HTC to release the as yet unspecified phone sans charger in the UK soon as per the EU’s plans a few years ago to produce standardised chargers with the goal of selling phones without a charger at all.
Inside the box for the mysterious HTC handset owners will still get a USB to Micro-USB cable as is the European standard and HTC will be selling a separate HTC Micro USB charger plug separately but the move will encourage people to use older chargers (any Micro USB charger will connect) or use the USB charger off a laptop or PC.
O2 claims that 70% of customers who buy one of the 30 million new handsets sold in the UK each year already have the relevant charger which results in over 100 million chargers remaining unused across the UK!
By removing the accessory from the pack, O2 and HTC will be able to cut down on packaging and transport costs for the phones as well as boasting their green credentials 😉
The new system will be treated as a trial scheme by O2 and HTC and the companies have stated the handset will be the next “Flagship” smartphone from HTC – a 5-inch version of the One X has been mentioned.
In recent years manufacturers have taken drastic steps to minimise the size and packaging that is included with mobile phones form removing physical manuals, Data Discs and in some cases even providing a specialised USB plug adapter that can be made smaller.
Ronan Dunne, CEO of O2 stated: “I have a simple vision for O2: we want to take chargers out of boxes full stop,”
“We hope that we will be able to pave the way for others to follow us as this has to be a collective effort if we are to achieve the bigger aim of eliminating chargers sold with every new phone in the UK.”
Buyers who don’t have a suitable charger already will be able to buy one separately from O2 at cost price so the cynics out there may see a monetary benefit for O2 and HTC amongst all the eco-warrior stuff. I just wonder if we will see this reflected in the device pricing.
What do you think?