Nokia London Flagship Store To Close Before its Second Birthday

Nokia-storeThe Finnish flagship presence on Regent Street is due to close after only opening in February 2008.

A familiar trend in these times of the crunch, the store is closing for the same reason most stores are closed: it’s not paying for itself.

A Nokia spokeswomen declared that it’s “not been as efficient or as profitable” as the company hoped it would be.

The Nokia Regent Street store offers various services and phones that are either unlocked, or connected to the major UK carriers (O2, Vodafone, T-Mobile, Orange and 3). Customers were treated as “guests” and could play unhassled with handsets.

The store, in the former Dickins & Jones building near Oxford Circus and just a hop-skip-and-a-jump away from the Apple Store, is likely to close early next year.

About 30 people will become jobless after the 7500 square foot store is closed.

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