New Softwear from Microsoft Tees Off

Microsoft seem to be working hard to level the playing-field after the Mac/PC ad campaign.

Most of you will have seen those “I’m proud to be a PC” but the latest thing straight outa Redmond is its own clothing line dubbed “Softwear”.

Microsoft has acquired the assistance of Crispin Porter & Bogusky in order to ensure the results actually score on the cool-ometer, and it has also hired rapper Common as a spokesman.

Would you buy one? Personally I’m digging the design but still not convinced.

Boy Genius Report