New Snow Patrol Interactiveness on iTunes 8?

By the sounds of things Apple are refusing to rest on their laurals as “No. 1 digital Music Retailer”.

There are plans afoot for a more interactive element to the digital albums.

The first artist to take advantage of this is Snow Patrol who are set to release their latest studio offering next month.

According to a Polydor production manager, the downloadable, “interactive” application (could this be why there’s going to be an iTunes 8?) will offer additional content such as artwork, behind-the-scenes images, and lyrics for iPhone and iPod touch owners.

“A digital booklet that will take you into the videos and content.”

This is very interesting indeed – especially if this is merely one of the new features that iTunes 8 is going to bring.

More news as I get it.

MacWord UK