Mobile Broadband Gets Logo and Everything!

Check out this logo!

16 companies have teamed-up for a GSM Association-led initiative to make mobile broadband a recognisable standard – nothing makes things more real than a logo 😉

The team’s aim is to create a bunch of “always-connected mobile broadband devices delivering a compelling alternative to Wi-Fi”.

The first phase will see it pre-installed on laptops in 91 countries.

Launch participants include 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba and Vodafone.

So - some big names in there.

The GSMA-created “Mobile Broadband service mark” is designed to help consumers easily identify a “ready to run” mobile broadband device.

More is promised from the initiative including “a whole range of previously unconnected devices – from cameras and MP3 players to refrigerators, cars and set-top boxes.”