Microsoft Zune Really Coming to the UK at Long Last
Zune coming to UK?
Yeah – that’s what I thought when I was told this.
Ok, so almost four years later the Zune only owns 2% of the US MP3 market â€“ a tad short of the iPod’s 73%.
But, before that bubble of yours gets to big – I’m not talking about that Zune HD PMP.
Microsoft has decided to rethink its strategy and aim at making the Zune name into a bigger brand.
This so called â€œthree screensâ€ (PC, TV, mobile) approach will change the way you watch movies on Xbox LIVE from Tuesday.
First: youâ€™ll be able to stream them with no need for downloading, and secondly itâ€™ll all be packaged under the â€˜Zuneâ€™ brand.
You LIVE users will also be able to access Facebook and Twitter.
Christine Heckart, the companys general TV, video and music marketing manager said: â€œThe strategy and vision of Zune is to continue to build out that full entertainment experience. This is a very important step for us to introduce Zune to new consumers around the world.â€
Still not sure if we’ll ever see the portable media players of the same brand here.