Iron Maiden and Onkyo launch ED-PH0N3S
The partnership between Onkyo and the mighty Iron Maiden goes from strength to strength with the release of ED-PH0N3S – precision engineered on-ear headphones which have been designed and tuned by bassist and founding member Steve Harris.
These new rock and metal-loving cans also have a brand new companion Maiden Audio smartphone app with exclusive Iron Maiden custom EQ settings which will be made available as of today, Friday December 4th.
The ED-PHON3S, for anyone unfamiliar with Iron Maiden, have been named in a nod to long-time Maiden mascot, Eddie T Head – who has gone forwards and back through history in his various guises, from being a fighter pilot ace, an Egyptian mummy, and an English red coat, to name but a few.
Iron Maiden and the award-winning Japanese electronics company Onkyo Corporation have announced the launch of their unique on-ear headphones available from today.
The ED-PH0N3S have been specially designed to provide fans of Iron Maiden, rock and heavy metal the ultimate way to hear their music, with the clarity and full acoustic range required by Maiden bassist, founder member and co-producer Steve Harris.
ED-PH0N3S will be available exclusively through quality audio retail chain Richer Sounds in the UK, and on-line across Europe from MaidenAudio.com on December 4th.
The official Japanese launch event is taking place at the Astro Hall in Harajuku, Tokyo on December 8th, with availability in many other countries worldwide to follow in 2016. The companion Maiden Audio smartphone App will be available for download in the Apple Store and Google Play Store from December 4th. This app is available for both iOS and Android and includes exclusive Iron Maiden custom EQ settings.
The Maiden Audio partnership was announced at the Consumer Electronics Show in Las Vegas in January. Over the following months, Steve Harris worked directly with Mark Cheffins, Artist Relations & Technical Consultant at Onkyo and their Japanese engineers. The resulting ED-PH0N3S are customised to Steve’s exacting sonic requirements delivering the ultimate audio experience when listening to Iron Maiden or any rock and metal music.
Steve explains how the alliance came about:
I knew that I would need some really good headphones to use for playback of the mixes of ‘The Book Of Souls’, our new Maiden studio album. I’d actually started looking into this about eighteen months prior to when we started recording because I’d been struggling to find a design which came even remotely close to what I felt was an acceptable sonic standard for rock/metal. My main objective was for a balance that wasn’t just top and bottom heavy with hardly any mid range like a lot of headphones these days that are basically designed for dance music. I wanted a good balance across the widest bandwidth incorporating a lot more mid range frequencies, something I strongly feel is vital to appreciate the complexities of our music and rock/metal in general. A friend at Onkyo suggested I get in touch with the company to create a design that could meet my specifications. We started collaborating and have been working on them ever since, endlessly evaluating frequencies and modifying drive units, materials, cables and connectors until we achieved my ideal balance. I am now really happy with the final result!”
Mark Cheffins continues:
We were convinced Onkyo could help Steve achieve the musical authenticity he wanted and were thrilled when he agreed to collaborate with us. It was a challenging undertaking, given Steve’s famously keen ear and ‘no compromise’ approach, but we were determined to deliver headphones that would be equal to the high standards Iron Maiden sets for its very distinctive sound. Although there are plenty of other brands marketing artist-endorsed headphones to consumers, to the best of my knowledge this is the first time the whole audio spectrum, including the all-important mid range, has been engineered to such a rigorous degree, so Iron Maiden fans can be assured the ED-PH0N3S are completely unique. These headphones have been crafted from the ground up so that Maiden fans and devotees of rock and metal music can experience the same crystal-clear sound the band prizes, right across the spectrum. With the level of detail and workmanship that’s gone into this project throughout the past year or so, I’m confident we’ve succeeded in creating a £400 plus product which can sell for considerably less.”
Fitted with two customised 40mm titanium drivers, Onkyo says that they convey stunning clarity in the mid and high-frequency ranges. Just as importantly, their unique ported bass sub-chambers help create a beautifully deep, muscular bottom-end response. The pure silver coating on the plug and selected thick-gauge signal cables should help to ensure an accurate signal transition from the source to driver. They come with non-detachable cables which is a shame, though.
The suggested retail price for the ED-PH0N3S is £199/€299.
Driver Type Dynamic (Titanium coated diaphragm)
Driver Size 40 mm
Frequency Response 10Hz – 27kHz
Max Input Power 800mW
Pressure Level 105dB/mW Nominal
Impedance 32 Ohms
Cable Length 160cm (63 inch)
Plug Type 3.5 mm
Supplied Adapter 6.35mm (1/4 inch)