Huawei and Leica join forces for cameraphone rethink

huawei leicaHuawei and Leica have just this moment announced the start of a strategic partnership, “a co-operation with shared premium ambitions and spirit”, which will see both technology and photography brands combining their shared ethos to “reinvent” smartphone photography.

Huawei has certainly come a long way since becoming recognised as the world’s third-largest smartphone manufacturer in 2012.

This year Huawei is looking to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.

leicaLeica cameras, recognisable by their ‘red dot’ branding, are highly regarded amongst photographers. In addition to making precision-crafted masterpieces, Leica supports prominent photographers and emerging new talent around the world.

Richard Yu, CEO of the Huawei Consumer BG said:

We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionised the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

Oliver Kaltner, CEO of Leica Camera AG adds:

The strategic alliance between Huawei and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with Huawei offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.”

I am very interested to see what becomes of this joint venture between Hauwei and Leica.

I hope to receive more details on the culmination of Huawei and Leica’s partnership as it happens.