Guitar Hero Found Dead in Motel Room – Activision Draw the Final Curtain
Activision has announced that the Guitar Hero franchise has split due to personal differences and the scheduled 2011 release has been mothballed due to lack of demand.
Back in the glory days Guitar Hero and the music gaming genre had hits everywhere – Xbox, PS3 and Wii, Activision even bounced the franchise to portable gaming devices with the Nintendo DS, iPad and smartphones.
But it’s a fickle market and the popularity has waned in recent times with new, original direction lacking from title updates and the fans are looking elsewhere for excitement.
Unveiling the firmâ€™s Q4 2010 earnings yesterday, Activision Publishingâ€™s CEO Eric Hirshberg announced: â€œAfter two years of steeply declining sales, we’ve made the decision to close our Guitar Hero business unit and discontinue development on our previously playing Guitar Hero title for 2011.â€
Hirsberg went on to clarify: â€œWe intend to devote our time and resource to the areas, where we have true competitive advantages and the potential to make gaming experiences that are best-in-class. Our product line-up will be more focused, should be more profitable and will provide deeper online experiences than ever before.â€
Despite posting an overall loss for 2010 -Â Activision developed some of the highest grossing gaming releases of the year with World of Warcraft and the latest edition to the Call of Duty franchise, Call of Duty: Black Ops repeatedly topping charts in their respective markets.
Main rival, Rock Band, has revealed it is to launch a Valentineâ€™s themed downloadable content pack allowing users to croon and seduce their Valentine via various classic love ballads. Nice 🙂
The fate of the DJ Hero franchise has yet to be announced.