Free Music at Last.FM has now launched it’s service that allows anyone to listen to music on the site for free for up to 3 times.

The company claims that this makes them the first music website to offer free, global, on-demand access to the largest licensed catalogue of music built on partnerships with all four major record labels – Universal Music Group, Sony/BMG, Warner and EMI – as well as CD Baby, IODA, the Orchard, Naxos and more than 150,000 independent labels and artists.  This service is ad supported and live here in the UK, the US and Germany and will continue it’s roll out over the next few months.

Martin Stiksel, co-founder, said:

“We’re giving the listener free access to what is basically the best jukebox in the world. The ability to dip into such a uniquely broad catalogue from your laptop, home or office computer, and listen to whatever you want for free represents a new way of consuming music that in turn might change the way you listen to music.”

If you try streaming a track for a 4th time the site will point you in the direction of where you can buy it – well, you like it that much! is also launching an “Artist Royalty” arrangement, where unsigned artists can upload their music and will receive payment directly from, every time one of their tracks is played. (ahem – check out ByeByeKuRt).