Dre Proves it’s all about the Benjamins in Monster Beef
Beats by Dre is the range of bass-heavy audio tech headed by rapper-businessman Dr Dre but built by Monster.
The partnership has obviously paid dividends looking at the amount of earwear with red cable hanging from them and so, in true gangsta-style, there appears to be ego at work as Dre and Monster will be going their own ways at the end of the year due to a dispute over money and credit for the partnership’s undisputed success.
It has only taken a couple of years for Beats and Monster to have gobbled up more than half of the headphone market with their range ear-pleasers.
The top-end cans seem to be worn as a source of basstastic beats being piped into your brain and as a fashion accessory in equal measure. Just check the gallery of celeb endorsements which includes everyone from Lara Croft to crew-members of the USS Enterprise.
If imitation is the sincerest form of flattery then 50 Cent and Ludacris have done their utmost to show that Dr Dre and Monster discovered a winning formula. You are not a great rapper until you wear too much jewelry, have a garishly customised ride and your own range of expensive headphones.
I am certain that the Beats will go on thanks to it’s urban swagger as long as they’re still well built. Monster still have some natty cans and inner-ear pleasers at top dollar, not to mention working with Nokia and the Tron/Daft Punk cans, so I am sure they’ll be fine.