BlackBerry might send BBM out to fend for itself
BlackBerry Messenger, or BBM to its friends, is scheduled to be available on Google’s Android operating system and Apple’s iOS platform any time now and it could well be flying the BlackBerry coop altogether.
BBM has long been one of the top reasons for non-business types to opt for buying a BlackBerry smartphone and has no doubt helped
crime put the crack in CrackBerry.
Now, according to a recent report by the WSJ, RIM is considering spinning off BBM into a separate company, which will apparently be called BBM Inc. Who’d a thunk it, huh?
Later this summer, BlackBerry will make BBM available as an app in the Google Play Store for Android users and in the Apple App Store for iOS users. BlackBerry will try to compete against other third party messaging apps like WhatsApp. The latter has more than 200 million members versus 60 million for BBM. BlackBerry will also introduce BBM Channels, a feature similar to Twitter that will bring companies and celebrities closer to consumers and fans. There is even talk of making some BlackBerry features available for desktop computers.
According to the report, some executives are already working on new features for BBM including video messaging for other platforms, a feature that’s currently available on BlackBerry devices.