Bing! Microsofts New Search Engine Goes Live in London

It’s official: Bing.com is Microsoft‘s new Web search.

Instead of handing you with a list of links, Bing is designed to work out what you were thinking and organise your results into handy categories.

Features include best match, page previews viewed by hovering over links, and instant answers – which provides quick results in the body of the first search results page.

Apparently there’ll be “more functionality in key consumer areas” such as shopping and travel.

Bing launches in beta today in the UK, with a dedicated search technology team headquartered in London.

So, could it be any less like Google?

Bing! will be Microsoft’s first use of online shopping portal and price comparison site Ciao, which the big M bought back in October last year.

It’s not quite up just yet but there is this groovy demo video.