Advertising Is The Pits – Right Guard

PitvertPutting London and Marketing together isn’t always a good idea.

Reports have it that deodorant manufacturer Right Guard has created an armpit-based TV advert which has cleverly been dubbed “pitvertising.”

I’m guessing that this would only be useful on the tube, Overland, buses and DLR and the human hording would have to stand all the way.

To be honest, sometimes the tube gets so packed that even this screen would hurt so close up!

Interesting idea and obvioulsy has got people talking ;0,

textually via Engadget