10 years on: the iPhone is still the ‘apple of our eye’

iphone 6The iPhone rumour mill is certainly working harder now with the iPhone 8 expecting to be released in September. June also happens to be the month that marks the iPhone’s 10th anniversary.

June 29th 2007, that’s when the smartphone revolution started. Up until then, WAP was how we browed the internet on our phone. Touchscreens weren’t even a thing, back then!

By way of celebration, eBay.co.uk has collated 10 key stats to show how Brits shop when it comes to the iconic smartphone.

The online marketplace has revealed it’s sold an iPhone product nearly every second in the last three months[1]. Perhaps surprisingly, it’s 2013’s iPhone 5C that takes the crown as the most popular iPhone.

The trusty model has seen more than 35 million searches in the past three years – that’s 22 every minute![2]

10 iPhone stats from eBay.co.uk

Since the launch of the iPhone in 2007, sales of the product have jumped by 5000%. eBay saw 16,000 searches for the device in that first year – compared to 835,000 in 2016.

In 2011, the year Snapchat was first released, the online marketplace saw a massive increase in demand for iPhone accessories. Love them, or hate them, selfie sticks proved particularly popular as Brits were sick of straining to get the right angle. Well, it seems there is no shortage of love for them as searches increased from just 8 in 2010 to a huge 37,000 in 2011!

anker selfie stickAnker selfie stick, £12.13 from eBay seller e_bayseller007

In the last three years Brits have spent more than 830 million minutes searching for their perfect iPhone on eBay. The average search time clocks in at 45 minutes. Furthermore, there has been more than 17 million searches in total.

iphone 5c

Apple iPhone 5C, £114.99 from eBay seller universalgadgets01

As already mentioned, the most popular iPhone model, the 5c, has been searched for more than 35 million times in the past three years. Second place goes to the iPhone 6.

Bargain hunters

Britain is a nation of bargain hunters. Black Friday proves to be the peak day to bag an iPhone 6 with sales reaching 283,000.

The average price an iPhone will go for on eBay is £235. The average Brit will spend £23 on iPhone accessories per year, including; selfie sticks, headphones, chargers and cases.

Sunday is the most popular day for Brits to browse for iPhone models and accessories. Between 9pm and 11pm is the peak searching time. Handy to know if you’re looking to sell one 😉

In the last year Brits have spent more than 730 million minutes on site searching for iPhone accessories. That’s long enough to watch the Lord of the Rings trilogy one million times!

iPhones on eBay

It’s not only searching for iPhones. Searching with an iPhone is also popular. Over the same time period, more than 530 million people have used an iPhone to shop on eBay.co.uk. That’s more than the population of Russia and America combined.

Today, there are 7 million iPhone related products on site[3] with more than 5 million items sold in the last three months – that’s nearly one every second[4]


Murray Lambell, senior director, UK trading at eBay says:

Over the years we have seen the popularity of this iconic piece of tech grow exponentially, from customers checking the sale price they’d get for their old phone as new versions are released to snapping up the huge selection of unlocked, new products available.

Whether it’s searching for the latest smartphone or accessorising for success with the incredible assortment of everything from portable chargers to fish eye lenses on site – eBay.co.uk is the one stop shop for iPhones and accessories this anniversary.”

For a great selection of iPhones and accessories visit: http://www.ebay.co.uk


[1] Data taken from eBay.co.uk 18.03.17 – 15.06.17

[2] All data unless specified is taken from eBay.co.uk May 2007 – 2017

[3] Data taken from eBay.co.uk 20.06.17

[4] Data taken from eBay.co.uk 18.03.17 – 15.06.17

This is an advertorial from eBay