1 in 4 Gamers Pay and Download Instead of Leaving Their Gaming Chairs – What’s a High Street Again?
The International Gamers Survey, conducted by Today’s Gamers took in the opinion of 13,000 gamers across Europe and the United States and found that, on average, around a quarter of all of them have bought game extras online in-game.
That number actually increases amongst the owners of consoles such as the PS3 and Xbox 360 which make a big song-and-dance over their digital delivery systems.
Before you start to poo-poo these figures you have to understand that all this includes map packs, optional extras and various in-game upgrades, which are usually offered for little more than a few pounds or even pence at a time.
The UK figures for full-game downloads are quite a lot lower at a mere 7% of gamers currently buying full games in digital download format – although that figure doubles among PC owners, where online-only shopping services like the lovely Steam have built up a sizeable following and reputation for reliability.
By-the-way – on Steam this week you can get S.T.A.L.K.E.R.: Shadow of Chernobyl for under Â£4!!!! Just saying 😉
Perhaps the UK numbers would increase if we had faster, cheaper and truly unlimited download services here 😉
Today’s Gamers believes that download-only sales numbers of proper games will grow to a point that no-one will be bothered going to the bricks-and-mortar stores in as little as three years time.