Time Inc, Condé Nast and Hearst are the big hitting publisher that are planning to create “iTunes for magazines” – an online store where you’d be able to buy and download digital editions of their biggest magazine titles.
The obvious hope is that the online store would provide a bolster to the endangered and often overpriced (in my opinion) format.
The titles involved could include giants like Time, People, Vanity Fair, Sports Illustrated, The New Yorker and Esquire.
Condé Nast and Hearst aren’t planning to release their own e-reader for these magazines and would rather build an app store where users could download content to a variety of devices – you know; puters, iPhones, e-readers and the like. By teaming up they’re hoping to share the cost.
As RWW points out: They’re going to have to change the content of magazines if they’re going to compete with content that’s already custom made for formats like the iPhone – have you seen GQ’s iPhone app?
So – the question is: Would you buy and pay for an online mag?
Remember that there’s plenty of free online magazines out there 
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