by Jay Garrett on November 26, 2009
Time Inc, Condé Nast and Hearst are the big hitting publisher that are planning to create “iTunes for magazines” – an online store where you’d be able to buy and download digital editions of their biggest magazine titles.
The obvious hope is that the online store would provide a bolster to the endangered and often overpriced (in my opinion) format.
The titles involved could include giants like Time, People, Vanity Fair, Sports Illustrated, The New Yorker and Esquire.
Condé Nast and Hearst aren’t planning to release their own e-reader for these magazines and would rather build an app store where users could download content to a variety of devices – you know; puters, iPhones, e-readers and the like. By teaming up they’re hoping to share the cost.
As RWW points out: They’re going to have to change the content of magazines if they’re going to compete with content that’s already custom made for formats like the iPhone – have you seen GQ’s iPhone app?
So – the question is: Would you buy and pay for an online mag?
Remember that there’s plenty of free online magazines out there
by Jay Garrett on November 14, 2009
You can’t have gotten through this week without hearing about Call of Duty: Modern Warfare 2
I’ve not bothered mentioning it as everyone seemed to be doing that.
But I can’t fail mentioning this.
The latest episode of the popular shooty-shooty-death-kill game has experienced the biggest launch of an entertainment product in history!
It has managed to haul a huge $310 million in the space of 24 hours in the UK and US alone!
Remember that little Batman film – Dark Knight? PAH!
That only managed $158 million in the same period of time.
This amount was generated by 4.7 million units sold which is especially fantastic when you know that the market has been in decline in the last year.
In the UK 1.2 million copies were sold in the 24 hours following its release, twice the amount Grand Theft Auto IV sold in its first day.
Analysts predict that by Christmas, Activision will have sold around 12 million copies of the game.
Since its release, the game has been plagued with online difficulties. PC gamers were disappointed with the initial lack of online support, while the PlayStation Network struggled to deal with the sudden flood of online games.
Meanwhile Xbox Live experienced relatively few problems, and even achieved a landmark 2 million users online at the same time.
Is it all that it’s cracked up to be?
Let me know your thoughts in the comments below