by Jay Garrett on March 17, 2010
The Office for National Statistics has refreshed its hypothetical shopping basket again.
Alongside the addition of liquid soap, cereal bars and garlic bread (it’s the future!) comes the arrival of the more gadgety Blu-ray player!
If you’re not sure what all this is about the ONS updates this rather huge ‘basket’ to reflect the average urban consumer’s spending habits.
This is then used to calculate the consumer prices index (CPI), which the Bank of England is furiously trying to keep below 3 per cent according to The Guardian.
Now that Blu-ray players are pretty affordable, with even top notch gear falling in the sub-£200 zone the HD tech now sits in the country’s basket in order to “capture price changes in this new expanding technology”.
Also joining the gadgety invasion are video game accessories thanks to the extra cash being spent by gamers on the likes of Wii Fit, Guitar Hero, Rock Band and Singstar.
The ONS calls this a “relatively new market” – just wait til Xbox 360’s Project Natal and the PlayStation 3’s Move busts out!
Gone are disposable cameras thanks to “decreasing expenditure as digital compact cameras and mobile phone photography become increasingly popular”.
Do you think that this represents the average shopper?
by Jay Garrett on October 31, 2009
After being pointed to a Twitter post that said that “The BT Tower is currently going nuts with little flashes of light firing off it” I decided to investigate.
Was this new flashy show an attempt to ward of Kitten Kong (see below)?
Was it a huge electrical fault?
Was BT just showing off?
Well, apparently it’s just a new lighting system.
Gone are the restrained and friendly lights of old and in their stead is the mother of all LED screens.
The screen is wrapped around the Tower’s 36th and 37th floors, 167m above the pavement.
Obviously it’s designed to withstand the glorious British weather as well as errant pigeons.
As with the more modest screens in TVs, red, green and blue LEDs give the screen its full-colour array.
The new screen will be readable from Waterloo Bridge by all accounts and be visible even on a bright summer day (in England???!!??).
Here’s the science bit: Its 177 separate panels consist of 529,750 LEDs. It has an area of around 280m2 and a circumference of 59m, which is the same as seven London buses end to end.
Although the new screen will use more electricity than the Tower’s old skool lighting, each LED will last many times longer than the old bulbs, according to BT.
For all you frequent fliers out there – the new lights have been welcomed by pilots and not been cited as a distraction. BT denied that the Tower will contribute to light pollution, since, apparently, London is already so polluted by light that you can’t make the situation any worse even with the world’s biggest LED screen, which, allegedly, is visible from the Moon.
The now permanent screen will start up officially this evening during the lottery draw, and will start its life by displaying a countdown of the 1,000 days or so until the London Olympics begin.