by Jay Garrett on March 17, 2010
The Office for National Statistics has refreshed its hypothetical shopping basket again.
Alongside the addition of liquid soap, cereal bars and garlic bread (it’s the future!) comes the arrival of the more gadgety Blu-ray player!
If you’re not sure what all this is about the ONS updates this rather huge ‘basket’ to reflect the average urban consumer’s spending habits.
This is then used to calculate the consumer prices index (CPI), which the Bank of England is furiously trying to keep below 3 per cent according to The Guardian.
Now that Blu-ray players are pretty affordable, with even top notch gear falling in the sub-£200 zone the HD tech now sits in the country’s basket in order to “capture price changes in this new expanding technology”.
Also joining the gadgety invasion are video game accessories thanks to the extra cash being spent by gamers on the likes of Wii Fit, Guitar Hero, Rock Band and Singstar.
The ONS calls this a “relatively new market” – just wait til Xbox 360’s Project Natal and the PlayStation 3’s Move busts out!
Gone are disposable cameras thanks to “decreasing expenditure as digital compact cameras and mobile phone photography become increasingly popular”.
Do you think that this represents the average shopper?
by Jay Garrett on July 15, 2009
In this time of the crunch it’s great to be able to pay stuff off bit-by-bit in easy to swallow pieces – finance.
Even O2 has started to offer finance!
No. Really!
O2 has joined forces with NatWest to produce a couple of pre-pay cards, one for adults, and t’other – the Load & Go card for teenagers.
It’s probably best described as a debit card from the Royal Bank of Mum and/or Dad.
The olds load up the chip and pin card to their chosen limit then let their offspring to splash the cash just like regular credit card users.
They can go crazy (up-to the limit) online, in a cash machine or in any shop that shows the Visa logo.
Applicants can be aged between 13 and 16 and just need to drag a parent in to sign the form.
The card is fee-free, but as you can never go overdrawn that bit is hardly surprising
This all sounds a bit more NatWest than O2 so far – so where’s the mobile link?
Well, the kids will get real-time balance updates sent to their O2 phone.
O2 are also being a bit more stealthy than that though – they’re obviously pre-planning for that time when your phone replaces your credit card and cash.
Speaking at the launch, Ronan Dunne, O2’s UK Chief Executive, hinted that could be the case: “O2 has a strong and successful track record of innovation and O2 Money will represent a launchpad into a wide range of mobile banking services. We believe that we are at the start of a journey towards the coming together of phone and wallet and we intend, through O2 Money, to be at the forefront of this trend.”
If you happen to be a tad older than 16 but still think this is a groovy idea O2 Money haven’t forgotten about you – it’s also offering an adult version called Cash Manager, which does much the same, but instead of parents filling it, the card is fed with cash from your salary – BoooOOoOoOooo!!!!!
I might see if my folks would still fill it up though – not sure if that would work as I left home about 18 years ago………………………..