by Jay Garrett on July 21, 2008
Putting London and Marketing together isn’t always a good idea.
Reports have it that deodorant manufacturer Right Guard has created an armpit-based TV advert which has cleverly been dubbed “pitvertising.”
I’m guessing that this would only be useful on the tube, Overland, buses and DLR and the human hording would have to stand all the way.
To be honest, sometimes the tube gets so packed that even this screen would hurt so close up!
Interesting idea and obvioulsy has got people talking ;0,
textually via Engadget
by Jay Garrett on July 2, 2008
Whilst most of us are waiting to buy the new iPhone 3G there’s equal anticipation coming from third-party companies and developers who are waiting to take advantage of the possibilities that the SDK and GPS offers.
AppLoop is a startup launching today that will provide developers with a self-service platform for tracking mobile application usage and distributing ads on top of these apps!
This sounds a little sinister to me – a little too sci-fi. Next step is to beam ads directly into your consciousness.
It claims to be the first ever real-time, location-based mobile ad network.
Using the iPhone’s native GPS capabilities AppLoop will tell when a consumer is close to a certain business address and then serve up ads for that business accordingly – kinda how those Bluetooth enabled bus-shelters and such have done.
So, as you walk past stores or restaurants you will receive various promotions, coupons, and discounts for those places.
AppLoop will also feed back a set of statistics for developers to track usage, location, and session info. It provides custom action logging, which makes it possible for developers to track which of their features are used most often.
eMarketer reports that mobile ad spending will reach $5 billion this year alone – so it is definetly a big bucks business.
Techcrunch
Putting London and Marketing together isn’t always a good idea.
