Tag’s first-gen Android Wear Carrera Connected had a production run of just 1,200 units per week, but this has needed to rise to 2,000 in order to keep up with demand from retailers.
Online sales will be halted until May or June 2016 so that physical stores have a chance to ramp up their inventories.
So, it seems that the luxury smartwatch has gone down so well with its audience that demand for the Carrera Connected has exceeded expectations.
So much so that there will soon be a range of follow-ups and spin-offs –
Considering the success of this single and unique watch, we will develop a collection made out of different varieties, executions and materials at the end of next year or beginning of 2017,”
Chances are, these could well cost even more, with gold and diamonds reportedly being considered to appeal to smaller, more exclusive target audience who will be willing to pay as much as it takes to get their tech bling on.
Louis Vuitton Moet Hennessy (LVMH) states that they have orders for around 100,000 of the exclusive Android timepieces, so there certainly appears to be the demand.
Granted, 100K isn’t the same as 6 million, but Tag Heuer and its Paris-headquartered LVMH parent company must be blown away by the response.
How about you?