ORSTO, the British horology atelier aims to make a huge splash with is new collection featuring 16 beautifully designed analogue models. The ORSTO Contemporary 100 range.
After a successful equity investment crowdfunding campaign the company has secured 88 international venture capitalists, including founder Paul Gill. It has used this capital to develop and launch a quartet of collections that exemplify iconic British design within the smartwatch arena.
The Contemporary 100 range is the first of four collections developed by ORSTO, with the following three scheduled for release in the coming months.
ORSTO says that:
Thousands of hours of R&D, design testing, real world user testing and production quality control has been channelled into every piece to ensure superlative quality and performance.”
These hybrid smartwatches does not feature a touch screen in favour of “style, desirability and consummate function”.
ORSTO CEO Paul Gill said,
Put simply, ORSTO timepieces buck the smartwatch trend in the wearable tech industry, and move in a totally different direction.”
As well as the timekeeping functions of a traditional quartz watch, the ORSTO Contemporary 100 range features a kaleidoscope of ‘smart’ capabilities.
Features of the watch includes incoming call and message notifications, pre-set reply mode, daily alerts/reminders, visual sound wave/audio/vibration alarms, remote camera/music control, full activity monitor and more.
When it comes to battery life the ORSTO smartwatch blows the competition out the water. While counterparts such as the Samsung Gear2 and Apple Watch remain active for just 24 hours, the Contemporary 100 range boasts an impressive seven months of battery life for smart functions.
While smartwatches have emerged as an extremely popular timekeeping device, the market for traditional timepieces still prevails. The latest data from Statistic Brain confirms their staying power, with 1,200,000,000 watches sold in 2014 compared to just 6,800,000 smartwatches. This makes the traditional watch market 174 times bigger in unit numbers than the smartwatch market.
ORSTO offers contemporary consumers the best of both worlds, blending the aesthetic appeal of traditional wrist watches with the next generation functionality of their smart predecessors.
To find out more about ORSTO and the Contemporary 100 range, go to: http://www.orsto.com/