We know that Brits love mobile internet.
But comScore worked out that the number of people accessing news and information on their mobile device has more than doubled in a year.
In January 2008 around 36,870,000 US users accessed the internet on a mobile phone. This figure rose to over 63,000,000 in January 2009.
Out of that 63.2 million people, 22.4 million (which comes in as 35%) go online on their phone on a daily basis – more than double that of 2008.
“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives”, said Mark Donovan, senior vice president, mobile, comScore.
“This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information”.
As expected, social networking access and blogging are said to be some of the most popular online mobile activities.
Young males came up as being the most avid users of mobile news and information, with half of 18 to 34-year-old males getting online.
Not to say that the ladies aren’t representing: Within the 18 to 24-year-old demographic 40 percent were hopping on at least once in January.
Â
Related posts:
