Figures just in from the BBC lists the huge jump in viewing figures from 15.9m requests at Brazil 2014 to 56.3m this year.
According to the report, the Sweden v England game became the BBC’s highest online-viewed live programme ever with 3.8m (3.9m including on-demand) requests on BBC iPlayer and BBC Sport.
Top 5 requested World Cup matches
- Sweden v England (3.9m)
- Tunisia v England (3.09m)
- England v Panama (3.05m)
- Brazil v Belgium (2.2m)
- Spain v Russia (2.1m)
Additionally, 49.2m UK unique browsers came to the BBC’s World Cup web pages (32.3m in 2014). Also, virtual reality made a major breakthrough as the VR app was downloaded over 400k times, and over 2.5m people registered for a BBC account.
450,000 UK unique browsers used BBC Sport’s online Player Rater, generating 11.9m ratings. The highest rated player on average was South Korea and Spurs star, Son Heung-Min, with 7.43. Croatia’s Luka Modric, received the highest rating for an individual performance with 8.45 against Argentina.
The World Cup final between France and Croatia captured a peak BBC One TV audience of 10.4m with 54 per cent peak share, with 2m live requests (and 36,000 on-demand) to stream the match online on BBC iPlayer and BBC Sport.
So, it might not have come home but it certainly moved sports viewing forwards.